Description:
Many media organizations have responded to digital convergence and the growth of the Internet by migrating towards a multi-platform approach to production and distribution of content. But what a multi-platform strategy actually entails in terms of the sorts of media products and services being supplied, the combination of delivery platforms being used, the nature of the economic opportunities being pursued and the level of investment and experimentation involved varies widely. Likewise, the extent to which the migration of media companies towards multi-platform production and distribution has engendered improvements in the management and cost-effective exploitation of media resources appears to vary from any one firm, sector and region to another.Topics Include: How multi-platform strategies are changing editorial approaches to production and/or distribution across the media and in specific sectors such as print and video/television;The ways in which a multi-platform approach affects changes in the organization of work or in distribution of resrouces by media firms;The opportunities created by distribution across multiple digital platforms to understand and serve audience demands more effectively and how audience demand is measured.
